News//Budgets
Vienna Energy: The energy of the future
Energy-change is the word on everyone’s lips. Therefore, Vienna Energy – as an activist of the energy-change – has taken upon the topic ‘Renewable Energy’ in its latest campaign. The goal of Vienna Energy is very clear: To increase the share of renewable energy to 50% by the year 2030.
And this is where the newest DEMNER, MERLICEK & BERGMANN campaign for Vienna Energy comes to life: crazy and surreal future scenarios that could threaten this goal. The intention is to show how absurd and unexpected some event has to be to dissuade Vienna Energy from achieving its goal.
The main focus of this campaign lies on poster and print – especially ads that are equipped with a QR code. This code leads to an animated film that brings the scenario shown on the billboards and print ads to life – with a big smirk.
To round the campaign off, these ads are accompanied by online-banners and a sweepstake.