News//Budgets
Why everyone is all about QUICKEN these days…
Starting now, Austria quickens. With the new Quick charge card, which also allows contactless payment and the associated launch campaign from the makes of DEMNER, MERLICEK & BERGMANN.
Simple, blazing speed and safe – welcome the new Quick charge card from PayLife Bank. One pays at the debit card machine, but without sliding the card into the machine – without contact so to speak. An innovative product as such needs a respective campaign.
DEMNER, MERLICEK & BERGMANN developed said campaign, as well as the fun new slogan for quick “Quick yourself”.
The launch campaign stages not only the innovative product itself, but also the claim in a misleadingly straightforward manner. And of course, with lots of impact in a literal sense. Mariusz Jan Demner, managing partner of DEMNER, MERLICEK & BERGMANN on the upcoming launch of Quick Contactless: ”With this new campaign and the respective claim “Quick yourself” PayLife proves once again that technological innovations can very well be communicated through emotions such as courage and humor. It’s a good combination to get noticed sustainably.”
Starting July 8th 2013, TV, online, at POS of partners such as Hofer, and a promotion, the new thing in everyone’s mouth will be how to Quicken. Here the link to the PayLife YouTube Channel.