News//Budgets
DEMNER, MERLICEK & BERGMANN helps homeless-facility VinziRast help.
Since 2003 the Vincent Community St. Stephan – co-founded by Cecily Corti – operating under the name VinziRast has been helping homeless people in Vienna with seemingly limitless personal dedication. Ten years later this organization has turned into an institution.
The time has come to transform VinziRast into a brand in order to win further recognition in their struggle to gain a higher level of attention and more donations from people.
DEMNER, MERLICEK & BERGMANN is up for this challenge. The agency has taken on their new client in August 2013, and has since positioned them with the credo ‘Place for Humanity’. Furthermore, the agency created a campaign spotlighting the philosophy of VinziRast and representing the organization and its core values: Showing homeless people as humans – and treating them as such. The launch campaign shows this in text ads and on billboards.