News//Budgets
20 Years organic of course!
DEMNER, MERLICEK & BERGMANN with anniversary campaign for Ja! Natürlich.
1994 Ja!Natürlich and a handful of farmers decided to lay the foundation for an organic and sustainable future. A lot has happened since then: Today Austria is THE organic country (number one) and thanks to Ja! Natürlich a pioneer in species-appropriate husbandry, sustainable packaging and bio diversity. Austria’s largest organic brand looks back on the last twenty years with pride.
Together with DEMNER, MERLICEK & BERGMANN an anniversary campaign was created including the most popular protagonists and Ja! Natürlich companions Farmer and Piglet, themed ’20 years Ja! Natürlich changed the country’.
The spotlight is on some of Ja! Natürlich’s achievements of the last two decades. It tells the story how this brand has managed to change our country to the positive. Numerous text ads, a humorous ‘oops’-compilation on TV and radio, several online activities at Billa and Merkur round of the anniversary campaign which airs January 26st.