News//Budgets
Love and other fine bread ingredients.
DEMNER, MERLICEK & BERGMANN with new campaign for Ja! Natürlich bread-focus.
The undisputable best way to teach kids about the diversity of bread and the meaning of the valuable ingredients in it is still at the farm of our farmer. And because the biology teacher knows that as well, she takes her class there for a fieldtrip in the new TV-spot.
The kids bake various sorts of delightful bread creations and proudly present them for a tasting – just as the farmer, whose lovingly prepared bread rings are being devoured by the biology teacher – unfortunately she ate them so quickly, that he is uncertain whether the biology teacher actually said ‘Ja!’ (“Yes!”) or simply ‘Ja! Natürlich’ (“Yes! Naturally”)…
In his uncertainty the farmer looks for support, which turns the TV spot into a competition: On an especially for this campaign designed microsite one can vote whether the biology teacher said Yes! Or Yes! Naturally. The prize is a romantic getaway for lovebirds.
The campaign is rounded off through online streaming banners and radio spots.