News//Press
DEMNER, MERLICEK & BERGMANN lets ‘Fränz’ shop at Merkur again.
DEMNER, MERLICEK & BERGMANN sends ‘Fränz’, ‘Fränz like friends’, probably the most congenial and loyal Merkur customer in the country on air with a new TV spot.
In this spot the viewer learns that ‘Fränz’ takes a liking for somewhat individual fashion, but also for wallets. Given Merkur’s vast range of products, one can find just the right thing for whatever size the wallet might be: for old, new, large, thick and for thin wallets. Another way of saying: from Clever all the way to the luxury brands – there is nothing Merkur does not have. And that’s just the right way to make friends.
Kerstin Neumayer, MERKUR Board: ‘We are excited to have another spot with our charming testimonial ‘Fränz’. With our new campaign we want to show the diversity of products in an emotional way and focus on the new brand essence ‘My market place for indulgence and joie de vivre’.
The new TV campaign is currently underway and is supported by POS and leaflets.