News//Press
VIENNA ENERGY (Wien Energie) advertises via DEMNER, MERLICEK & BERGMANN for a clean future.
On behalf of Vienna Energy, the agency DEMNER, MERLICEK & BERGMANN creates a large-scale campaign on ‘renewable energy’: ‘Vienergybundles’ are always on their sunny side and have tailwinds.
This is the motto of the campaign, which showcases the importance of renewable energy through solar- or wind power plants and shall help increase the share of alternative energy sources by 2030 to 50 percent.
‘We already are one of the most advanced energy providers throughout Austria – and together with DEMNER, MERLICEK & BERGMANN we want to further build this image.’, says Vienna Energy Marketing Manager Alexandra Radl. The comprehensive campaign includes ads, billboards, online-banners, invoice inserts, newsletter and Facebook ads. Furthermore, YouTube pre-rolls and cinema spots were implemented in collaboration with vi knallgrau.
An important pace-setter on the road to the future are ‘citizen-power plants’ of Vienna Energy, with which private customers can acquire shares with attractive remunerations. Radl continues: ‘After 19 successful solar projects in and around Vienna, we introduce the first citizen wind power plant, which sold all of its shares after only 7 minutes. On September 11th, there is the next chance to purchase wind shares. As part of this campaign we are raffling off shares valued at 950 Euro - including a 2.25 percent of yearly remuneration, on our Extrawuerstel-app.
‘The demand for alternative, sustainable forms of energy is increasingly becoming a demand of our society’, says agency boss Mariusz Jan Demner, ‘hence it is a wonderful job for an agency to accommodate this positive development with corresponding communication.’
The link to this campaign site can be found here:
Buergerkraftwerke.at/aktuelles