News//Press
MERKUR and DEMNER, MERLICEK & BERGMANN reminisce about ‘Fränz’
‘Fränz’, ‘Fränz like friends’, the congenial MERKUR customer thinks back on his own childhood in this latest DEMNER, MERLICEK & BERGMANN TV-spot.
He takes the audience on a trip down memory lane with him. As a little boy ‘Fränz’ used to pick up the best products directly from the farmers and bakers of his region. No matter if rain or shine, only the best was good enough for him and his friends and family.
Nowadays ‘Fränz’ and customers find the best regional products at their local Merkur farmer’s market. On top of bread, eggs, fruits and vegetables, one can find regional delicacies from the surrounding area in the Merkur markets.
Merkur – being a strong partner of Austrian agriculture and regional producers – offers a variety of 7000 products from over 500 regional suppliers.
Kerstin Neumayer, MERKUR Board: ‘Regionality is an important topic for Merkur. We act upon our customer’s wish for a broader variety of local products. The products offered at Merkur farmer’s markets stand out with their freshness and quality right from the region.’
The campaign starts August 27th and can be found on TV and print, as well as on leaflets, POS and online.