News//Press
Innovation: The digital travel dictionary by Wiener Städtische – for all eventualities.
The insurance company Wiener Städtische sends the lovable schlemiel ‘Paul Pech’ (‘Paul Bad Luck’) on holiday throughout summer.
To save vacationers from having to talk with their hands and feet, DEMNER, MERLICEK & BERGMANN and Wiener Städtische jointly created a mp3-travel dictionary in four languages (English, Spanish, Italian, Croatian) which is readily available. No matter if you need urgent help or simply want to make dinner reservations – with this travel dictionary one always has the most important phrases handy. All this without Wlan, without an app and without roaming charges!
Wiener Städtische Executive Director Dr. Ralph Müller: ‘Liberating our clients of their worries throughout the year also includes holiday season for Wiener Städtische. We are here for our customers and this free, useful travel dictionary is the perfect and handy companion for vacations. Presented by our testimonial ‘Paul Bad Luck’, who hopes that his misfortune takes a break throughout summer. No matter what happens – Wiener Städtische is the reliable partner by our clients’ side.’
The dictionary is available for download under www.reisewoerterbuch.at, the campaign is on air throughout Austria, including billboards, radio, point of sale (PoS) and can be seen and heard online.