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Paul Badluck and the good fortune of having health insurance
Together with Wiener Städtische, the agency DEMNER, MERLICEK & BERGMANN sends the charming jinx Paul Badluck on to his next adventure.
It hardly surprises anyone that Paul Badluck’s bike-tour ends him in the hospital. But that he has to share a room with a brass band on top of it, is a strong number - even for a jinx like him.
In a case like this, there is only one thing that matters: a priority category health insurance policy – that ensures Paul Badluck that he is well looked after thanks to Wiener Städtischen and that he can rest and recover in peace and quiet in a single patient room.
General Director Mag. Robert Lasshofer: ‘Unfortunately, a hospital stay is usually uncomfortable, which makes it even more important to plan ahead for the worst case scenario and create the best available conditions that allow for a speedy recovery. Our priority category health insurance is an essential step in that direction.’
Starting October 12th the campaign can be seen throughout Austria and across various media outlets. TV commercials made the prelude, and they are being supported by radio spots, ads, POS and online banners.