News//Press
Vienna Energy (Wien Energie) makes your business more efficient – DEMNER, MERLICEK & BERGMANN develops B2B campaign for Vienna Energy
To raise awareness of Vienna Energy being a qualified energy-partner for companies, DEMNER, MERLICEK & BERGMANN developed a B2B campaign. TV-spot and ads pick up pertinent issues concerning the future of energy for companies.
Same as last year for B2C, Markus Gasser directed the spot. One of locations of this shoot included the roof of the palace of justice, to showcase the largest citizen solar plant of Vienna’s inner city right at Vienna’s train station Vienna Center (Wien Mitte). For this spot special lenses, spectacular cross-fades and new sounds were used – on air with immediate effect.
‘From a business perspective, it is becoming increasingly important to use energy as efficiently as possible. It is our job to find individual solutions for companies who facilitate exactly that’, says Vienna Energy Marketing Manager Alexandra Radl and goes on: ‘we portray this with impressive images.’