News//Press
MERKUR ‘Homemade’: You can count on Merkur – even during the stressful holiday season.
In the new DEMNER, MERLICEK & BERGMANN TV-spot ‘Fränz’, for Merkur, it shows that customers can count on their Merkur of choice even throughout Christmas.
After the highly likeable ‘Fränz’ went through the Advent season well equipped with a wide selection of cookies, it’s now about finding the perfect roast for Christmas Eve. This delicacy of course is deliciously prepared by Merkur. Because, quite frankly, Fränz is completely occupied with the packaging of his numerous Christmas gifts, which – unfortunately – turns out to be a rather hapless affair.
Kerstin Neumayer, MERKUR Board, about the new campaign: ‘I am proud that after such a short period of time our brand essence extends throughout all areas like a red thread. To the outside, these values are communicated through our advertising campaign ‘Fränz’. Themed ‘MERKUR – That’s how you make friends’, it is of essence to us to show what makes up MERKUR market in all its diversity. Our latest Christmas spot also shows, just how we do that, by communicating that MERKUR customers can count on their market also on Christmas.’
The campaign starts December 3rd and includes TV, print and leaflets, as well as POS-design and online advertising.