News//Press
MINI traffic lights: Further success for DEMNER, MERLICEK & BERGMANN
The success for the MINI traffic lights campaign is on a roll: the work has so far been awarded with a Grand Prix as well as gold at the Epica Awards and at Golden Drum. It does not stop there. Now the creative team from DEMNER, MERLICEK & BERGMANN – being Austria’s sole agency - can celebrate another precious medal award. The by-now world-famous rolling board has received a Mobius Award in gold.
It’s rather rare that work from Austria receives such worldwide attention. And the attention did not stop with the European industry media, but found its way throughout Australia, Japan, South America, Asia, Colombia, New Zealand and all the way to the Philippines. Just now the prestigious French magazine published this: ([http://www.strategies.fr/actualites/marques/1030198W/actu.html
]http://www.strategies.fr/actualites/marques/1030198W/actu.html)
The MINI traffic lights were displayed at high frequency intersections throughout Vienna. These were perfectly synchronized with the traffic lights next to them. Every time the traffic light changed its color, the displayed MINI changed its color as well. From Blazing Red to Volcanic Orange to British Racing Green and back again. Quite the amusing diversion for the people waiting in traffic and a significantly more intensive perception of the advertised cars.