News//Press
Winter pleasure. Redefined.
BMW and DEMNER, MERLICEK & BERGMANN launch winterly campaign on xDrive.
Wintertime is 4-wheel drive time. That’s why the current BMW is all about xDrive, BMW’s intelligent 4-wheel drive system.
DEMNER, MERLICEK & BERGMANN created a microsite especially for this campaign – winterfreude.at (winter pleasure), which is also being promoted with an extensive retargeting campaign in cooperation with Initiative Media. In addition to target-group specific approach and personalized offers, it’s mainly about creating a new and individual brand experience.