News//Budgets
Account acquisition: A comeback after years
After a multistage pitch presentation, DEMNER, MERLICEK & BERGMANN won back the account of the Economic Development Institute of the Economic Chamber (WIFI).
Quite a comeback, since the agency was once responsible for the WIFI’s brand appearance for some years.
With a market share of about 20 percent and more than 350,000 students per year, WIFI is the largest provider of vocational training and education and the educations partner for companies throughout Austria.
WIFI-Austria Curator Mag. Markus Raml: ‘DEMNER, MERLICEK & BERGMANN did the best job in presenting a concept that is creatively comprehensive, but also doesn’t short-change the full range of requirements and general conditions of a modern educational- and trainings institute. We are already looking forward to another productive collaboration.’
Mariusz Jan Demner: ‘In this case, we are twice as thrilled that our ideas were very well received. We managed to break the rule ‘They never come back’.’
The WIFIs, the Economic Development Institutes of the Economic Chambers, with a market share of about 20%, are the largest provider of vocational education and training in Austria. More than 350,000 clients attend over 30,000 courses, seminars and training courses per year. Currently, over 12,000 trainers are employed. For over 70 years, WIFI and its umbrella organization (WIFI Austria), nine state institutes and 80 branch offices have been a competent partner for Austria’s economy. WIFI International accompanies internationally active, Austrian companies with vocational training and education ‘Made in Austria’ in CEE and SEE countries. The WIFI Entrepreneurservice offers events and publications on topics that matter to companies in the future. The focus is on development and coordination of business development programs with co-financing partners.
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