News//Budgets
DEMNER, MERLICEK & BERGMANN launch new campaign for ‘That’s where I’m from!’ (Da komm ich her)
‘That’s where I’m from!’ stands for fresh fruits and vegetables from various regions of Austria. Anyone who selects a product from REWE’s store brand, chooses a product that was cultivated, harvested and packaged with lots of love. In one’s immediate vicinity, one could almost say from neighbor’s garden.
That’s precisely what this new campaign highlights. The top-models on the new motives – from aromatic peppers to crisp lettuce to the sweet apricot – present themselves as fresh neighbors. Grown and raised nearby, they are ready to be discovered by consumers on the supermarket shelves of BILLA, MERKUR and ADEG.
Abiding to brand philosophy, the campaign displays Austrian dialects and regional diversity. The main actors greet with a friendly ‘Hawidere’ (An honor to meet you), or ‘Griaß di’ (Hey, hello) or ‘Schain Tog’ (Have a nice day) – depending on the state-specific origin of the products.
The new campaign is on air throughout Austria and can be seen or heard out-of-home, on the radio and in print.