News//Budgets
DEMNER, MERLICEK & BERGMANN promote two new types of Stiegel “Weisse”.
For the launch of the two new Stiegl Weisse types, Stiegl Weisse Holunder Radler and Stiegl Sport Weisse, DEMNER, MERLICEK & BERGMANN developed new advertising sujets.
After the successful launch of Stiegl Weisse last year, the Weisse family is now being enhanced by two new, innovative types. The Stiegl Weisse Hounder Radler is the first, completely Austrian Weissbier-Radler and opens up a new market category.
The Stiegl Sport Weisse also represents an innovation: The first non-alcoholicWeissbier brewed completely from Austrian Ingredients. It makes the perfect isotonic thirst quencher after sports.