News//Budgets
DEMNER, MERLICEK & BERGMANN wins further international account in Italy.
After announcing Monaco’s Port Authority and Hausbrandt coffee as new clients for the agency, D,M&B scores another international account: the agency won a pitch against agencies in Milan and Bolzano for the South Tyrolean apple brand ‘Marlene®’. Moving forward, D,M&B will be the lead agency and handle international communications for the company.
Marlene®, the poster boy of the Association of the South Tyrolean Fruit Cooperatives VOG, is one of THE apple brands in Italy and Spain and wants to position itself on further international markets. VOG exports to nearly 60 countries worldwide and is the world’s largest apple exporter in the world.
DEMNER, MERLICEK & BERGMANN was contracted to develop an international 360 communication strategy, which covers all areas from the development of the logo over packaging, classic channels to online coverage.
The campaign is not only targeted at the main markets Italy and Spain, but mainly at 8 additional countries in which Marlene® apples are being sold.