News//Budgets
XXXLUTZ: The somewhat different election campaign for sympathies
While the Austrian election campaign dwindles from one low to the next, XXXLutz and DEMNER, MERLICEK & BERGMANN offer a congenial election campaign: While one low blow follows the next low blow on the actual political stage, the latest XXXLutz TV-spot shows no trace of confrontation: According to the party colors, the electoral campaign family of the top candidates turn green and blue with fury, turn red with shame or see black before their eyes: because the election winner has already been determined – XXXLutz, known for its discounts with juicy percentages, dramatizes consumer benefit in the utmost amusing and trenchant way.
‘Film Factory’, together with DMB realized this TV commercial with the politician masks. Gerald Koller custom-made these masks, using caricatures as a guideline. The popular song was created by ‘Soundfeiler’.
Even though the spot has only been on-air for a few days, it already counts to the Top 3 of current YouTube posts with over half a million views. Countless requests have made XXXLutz Marketing Manager Thomas Saliger place the full-length version of the song (1min45 sec) on the radio. A wide spread of social media activities strengthens the highly publicized appearance – this includes political press coverage as well.