News//Budgets
DEMNER, MERLICEK & BERGMANN introduce Marlene ®
Marlene ®, figurehead of the Association of South Tyrolean Fruit Cooperatives VOG, is by far more than just an ordinary apple – and the latest international communication campaign from DEMNER, MERLICEK & BERGMANN reveals just that!
‘We put full emphasis on the name of the brand and link it once and for all with the region: Marlene, Daughter of the Alps.’, says Dr. Harry Bergmann.
The extensive campaign has been on air since the end of October. Apart from its main markets Italy and Spain, it is also aimed at 8 other countries. Whether on its packaging, at the POS, in classic or online media, advertisements or in the TV-spot - ([ https://youtu.be/ivZ8VTHBkQI
]https://youtu.be/ivZ8VTHBkQI) – the new concept and design of the Marlene ® brand brings origin and personality of VOG apples to the point.
‘With this new imagine we are ready to meet the challenges of a global market more concisely and effectively’, says Gerhard Dichgang, Director of the VOG Association.