News//Budgets
The outspoken truth about „sugar-free“
„Sugar-free“ is the supposed epitome of a balanced, healthier diet. But what nobody really likes to say, or point out is, that when sugar is being replaced in drinks or foods, then usually by super-tasty alternatives like Acesulfame, Cyclohexylsulfaminsäure or Stevia-Glycoside E960.
The latter usually being presented as a natural product, even though it is a synthetically derived compound, that has close to nothing to do with the Stevia plant itself.
Viennese Sugar and DEMNER, MERLICEK & BERGMANN started an awareness campaign, which strikingly shows the unspoken truth behind the term „sugar-free“. This truth declares just what lies beneath: chemistry.
Hard-to-miss, these poison-colored, bright and flashy posters cover billboards throughout Austria. Now consumers can make up their own, well-informed opinion about a balanced and healthier diet.