News//Budgets
Refreshingly bitter: DEMNER, MERLICEK & BERGMANNs new campaign for Vöslauer Balance Bitter
Austria’s number 1 in terms of mineral water has a newest addition - one with great potential of being a summer hit.
Whether one drinks it straight-up or mixed, during night or day: the four new varieties (grapefruit/ginger, pomegranate/cassia/lemon, lemon/vermouth/bitter herbs, orange/Peruvian bark) entertain various interesting flavors and extracts of fruits and herbs.
‚Distinctiveness was an important criterion within the creation of these Balance Bitter varieties for us – not only do we bring out a new category per se, but mainly a nouveau joie de vivre’, says Birgit Aichinger, Head of Marketing&PR at Vöslauer, about the newest Balance family members.
This campain includes advertisements, citylights with day/night effect, radio spots, as well as a TV-extension and is currently on air.