News//Budgets
Flüxin’ unreal – What kind of Stiegl is this?
0 0 1 12 82 DMB 1 1 93 14.0 Normal 0 21 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Normale Tabelle"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-ansi-language:EN-US; mso-fareast-language:EN-US;}
DEMNER, MERLICEK & BERGMANN creates new campaign for Flüx, Austria’s first brewed lemonade.
The Stiegl-brewery in Salzburg stays true to its innovating passion and launches Flüx, their first lemonade.
A refreshing concoction made of water, chokeberry and barley malt. Stiegl hereby starts a new category and uses the purity law on lemonade and not only on beer. Flüx is now commercially available nationwide and can be enjoyed throughout the Austrian gastronomy.
“Flüxin’ unreal, what kind of Stiegl is this?” is the claim created by DEMNER, MERLICEK & BERGMANN. The billboard-campaign can be seen throughout Austria.
In the first phase, the claim has been communicated. The second phase now humorously explains the inexplicable uniqueness in an intelligent way. Something along the lines of: ”For beer lovers. And beer haters”
The campaign is rounded off by various online actions and targeted POS activities.