News//Budgets
Möbelix stirs it up!
As part of the Möbelix ‘Almost-for-Free-Show’ 3D-characters can have a guess at the amazingly low prices of Möbelix products and can also win them.
Now the ‘Almost-for-Free-Show’ makes surprise visits to Austrian homes as part of their tour. Presenter and new testimonial is soccer-legend Toni Polster, who brings the slightly overwhelmed candidates on the right price track with his famous sense of humor.
“Toni Polster, being one of Austria’s most famous celebrity, part of which comes from his renowned sense of humor, is predestined to be a testimonial for Mömax,” says XXXLutz Marketing Director Thomas Saliger. “His wit and his spontaneous humor work on-screen from the get-go. There is no need for him to be introduced.”
Developed by DEMNER, MERLICEK & BERGMANN, the TV-spots can now be seen in all Austrian commercial blocks. Radio spots, POS advertising, brochures and an online sweepstake further support the campaign.