News//Budgets
See the specialness. Not the disability.
For the past 40 years, the campaign ‘Licht ins Dunkel’ brings hope to the lives of children and young adults who fight life with some sort of disability.
And for the 16th time in a row, the advertising campaign for Austria’s largest humanitarian relief operation comes from the agency DEMNER, MERLICEK & BERGMANN.
The center of this year’s fundraiser is a film that showcases that each person is a unique piece of art - in an impressive way. In big, emotional pictures, outstanding performances are presented – all provided by people with disabilities.
At the end of the call for donations, the theme of this year’s campaign gets straight to the point: See the specialness. Not the disability.
For the third time in series, the film production Close Up with director Ron Eichhorn was won to implement this special film. The call for donations can be seen in two lengths: the impressive 83 seconds with special placements or the classic 30 seconds variation.