News//Budgets
DEMNER, MERLICEK & BERGMANN with Red Noses
In absolute seriousness the agency created a new look and campaign for the Red Nose Clowndoctors.
Since 1994, the RED NOSE clowns spread joy and bring variety to kids in hospitals and their dreary everyday life. Since 2013 DEMNER, MERLICEK & BERGMANN helps with their new campaign. Spotlight in this new communication lies on the fact that the Clowndoctors are literally professional. The clowns are specially trained, professional artists. Their highly sensitive performances are designed exclusively and individually to raise the mood of the children – and thus their chances of recovery).
This new campaign highlights the professionalism with the phrase ‘A child’s laughter can not be taken seriously enough’. The message is unusually staged: with serious looking clowns. Regardless, no matter how serious their stare might be, it provokes laughter.
Robert Staudinger photographed the print motives. Andreas Hutter and the Filmhaus Vienna filmed the TV-spots.