News//Budgets
BORN TO BI STYLED
What makes life worthwhile? Friends, fun, time spent together, and a little bit of craziness – perfectly styled of course. This is how the new BIPA campaign by DEMNER, MERLICEK & BERGMANN presents itself, accompanied with a new interpretation by the BI BAND of the old-school disco anthem ‘Born to be alive”.
‘With the motto BORN TO BI and by adding new visual elements in the spots we have taken the campaign a step further”, says Susanne Rafaseder, Marketing Manager at BIPA.
Currently on TV, radio and out of home, the campaign radiates pure joie de vivre.