News//Budgets
NEW BUSINESS: A trip around the world: checkfelix takes off with DEMNER, MERLICEK & BERGMANN
Summertime is travel time. Those are the thoughts of the tragic hero of the new spots. His attempt to travel to Brazil on a shoestring budget proves to be quite a disaster. A tragic ending, that fully plays into the claim of the travel-search provider: checkfelix or check nothing!
“Goal of this new campaign is to position ourselves as a young, fresh brand as well as the travel-search engine with the best offers’, says Thomas Stadler, Marketing Manager of checkfelix.at, about the spot.
And as agency and client, formerly with agency Jung von Matt, can’t decide which ending to chose from, an unusual agreement has been made: one can currently check out two different version of the film on TV and online.