News//Budgets
First of all, life never plays out. Secondly, as one might think. Third, the new Wiener Städtische campaign.
No matter what happens, Wiener Städtische is always there for its customers. Because really, life rarely ever sticks to plans.
And quite literally, one might add, considering the new Wiener Städtische campaign which can be seen July 22nd throughout Austria: First of all, life never plays out, secondly as one might think. But luckily, there is a thirdly with Wiener Städtische: the suiting insurance solution.
The campaign was - after a 4-year break the agency won back the etat at the beginning of the year – devised by DEMNER, MERLICEK & BERGMANN. The concept remains the same with the solid core of the brand Wiener Städtische as a reliable ‘worry collector’. The implementation of said concept however is completely revamped.
The result is an independent idea, which allows plenty of wiggle room throughout all the issues and various media outlets. For starters, the focus is on prevention, zooming in on the hot topic ‘Premium Pension’.
The current campaign can be seen in all relevant channels, including TV, radio, online and print.
And whoever connected the dots between DEMNER, MERLICEK & BERGMANN and Wiener Städtische and came up with a humorous implementation should know: fourth – smart thinking!