News//Budgets
The sweet side of the Riding School
In the new TV spot from DEMNER, MERLICEK & BERGMANN for Vienna Sugar the sugar-sweet side of the Lipizzaner is put to show once again. This time, the spot includes a female pupil.
For several years, the traditional brand Vienna Sugar has been partners with the Spanish Riding School. Of course, this partnership includes that Vienna Sugar is the official court-supplier of sugar for the famous stallions.
As part of this cooperation, this new TV spot puts the spotlight on the first female pupil of the Riding School ever. The spot takes the viewer behind the scenes of the traditional institution, showing the patriarchal stables, all while accompanying the young pupil.
The stallions closely follow the young woman with their eyes and some even let out a naughty neigh as she walks by. As she turns around to see what the Lipizzaner want, she quickly realizes that they are drooling over the Viennese sugar in her pocket.
The campaign is being completed by print motives as well as special before/after motives and remarkable neighing city lights throughout the city center and around the Riding School.