News//Budgets
Hofstädter has another bold move up his sleeve
DEMNER, MERLICEK & BERGMANN with a new TV spot for meat and sausage brand Hofstädter of REWE International Corp.
Carnal desire has struck the creative minds of Lehárgasse: In the new TV spot everything evolves around the first-class, Austrian meat products from Hofstädter. The notorious butcher, who can drive his customers crazy with his high-quality obsession, had the honor to work his unique charm on a socialite.
But no matter how bold Hofstädter’s move might be: Fortunately his fresh meat is only available at BILLA and MERKUR – so the key message of the spot, which was directed by Wolfgang Murnberger. The focus is clearly on TV, but supportive measures include a radio spot and POS actions.