News//Budgets
DEMNER, MERLICEK & BERGMANN quietly plasters away!
ARGE Shine Marketing sets the second focus of its campaign and talks about soundproofing. Although quietly, but unmistakably. In springtime, DEMNER, MERLICEK & BERGMANN started the ‘plaster well, live better’ campaign for the collective account of Austria’s leading plaster manufacturers.
The first flight loudly staged the topic ‘stability’, in this next chapter, the soundproofing capabilities of the well-established building material are charmingly communicated. Actually, the problems that can arise if relying on lightweight construction instead of real walls with actual plaster on them are.
The new spot shows two kids secretly playing ‘Battleship’ at night – whispering their way through the game. Turns out though, that these two children are in two different rooms and are talking through the wall.
A targeted online-presence supports this spot.