News//Budgets
New campaign: DEMNER, MERLICEK & BERGMANN Make(s)-A-Wish
The Make-A-Wish Foundation has made it its task to fulfill seriously ill children’s biggest dreams. For every wish come true the children find new encouragement and it helps forget the suffering caused by their illness.
To ease the often complicated granting of wishes, the organization has now received communicative support from DEMNER, MERLICEK & BERGMANN. To enlargen the circle of support, director Stefan Ruzowitzky, film production company ‘Close Up’, the recording studio Holly and the photographer Gerhard Schmolke with the agency ‘See’ya’ have stepped in.
The end result of this intense collaboration is an emotional campaign, which can be experienced throughout Austria: Films, radio spots in overtime, ads, posters and various online promotions now stimulate viewers to grant wishes.
Particularly pleasing is also the help of ‘David beats Goliath’, an up-coming band from Birmingham. Their song ‘Maisie & Neville’ has been donated to the campaign and all profits made from the iTunes Store go directly towards the Make-A-Wish Foundation.