News//Budgets
New Business. DEMNER, MERLICEK & BERGMANN and LIBRO get cozy with one another.
DEMNER, MERLICEK & BERGMANN celebrates a new client. As of now, the Viennese agency advertises the Austrian cult brand Libro.
By allocating the total account to the creative brains in Léhargasse, the popular retail chain will be undergoing extensive changes and a re-positioning in the domestic market.
As part of the new image campaign DEMNER, MERLICEK & BERGMANN created TV spots – after years of TV abstinence – which can be seen on air starting mid October. Further steps of the new campaign are radio spots and leaflets in the new design. The new, modern face of Libro was displayed well before the pitch in the in-store design. The creative team led by Rosa Merlicek took it as an inspiration for a new, refreshing TV-appearance that people can look forward to.
The change from GGK to the creative force in Léhargasse is being highly welcomed by the Libro marketing team, led by Martin Filzmair, Head of Marketing: ‘I am already looking forward working on something new all the time with the agency.’
Another enthusiast about this new venture is Harry Bergmann: ‘We are happy on not one, but two counts: On the one hand we have gained a large commercial client, and on the other hand we have been entrusted with a major Austrian brand, Libro. It is always fun to work with a client every one of us grew up with.’