News//Budgets
Best news first: the BIPA BestPRICE
BIPA got Austria shaking it – toddler to manager – and rightly so. From the beginning of the New Year, BIPA’s BestPRICE guarantees the best prices in Austria. With a zippy campaign DEMNER, MERLICEK & BERGMANN takes BIPA back to its roots.
Originating from the words ‘BIllige PArfümerie’ (Cheap Drugstore), this new campaign proves just that.
The core idea has been reborn with zest and funky driving force ‘BI as BILLIGER (cheaper)’. The classic song ‘Twist and Shout’ has been re-interpreted by BI Band. This catchy tune combined with the fun implementation will surely provide for people to catch on quickly and start moving – and saving.
Start of the campaign is the New Year and it will run on TV, radio, PoS and online.