News//Budgets
How anniversary campaign is that?!
The number one electronic retailer celebrates its 20st birthday. To have all of Switzerland partake in this great event, the Viennese advertising agency DEMNER, MERLICEK & BERGMANN created a multichannel-campaign themed ‘How anniversary is that?!’, inviting everyone to join the celebration.
Driving force of the advertising campaign are five TV-spots that dramatize the desirability of the anniversary in the usual witty and unconventional manner.
The party continues onto print, radio and PoS. To round off the multichannel-concept there are special Social Media promotions.
Karsten Sommer, CEO of Media Markt Group Switzerland on the anniversary campaign:’20 years of Media Markt in Switzerland call for an enormous celebration and a chance to thank our customers with special offers. Together with our agency we created a campaign that communicates the anniversary with a healthy dose of humor. Switzerland will be stunned and can look forward to a great anniversary year.’
The campaign starts at the beginning of the year and can be seen throughout Switzerland.