News//Budgets
Budget acquisition Wiener Wohnen (Viennese Living) and DEMNER, MERLICEK & BERGMANN shine a new light on ‘Living in Public Housing’
Stadt Wien (City of Vienna) – Wiener Wohnen, the largest property management company throughout Europe, has a new partner for communications by its side. In a multi-staged procurement procedure the agency DEMNER, MERLICEK & BERGMANN convinced the jury and replaced the previous account holder Unique.
The new line of communications consists of a joint image- and information campaign, which primarily targets the residents of public housing in Vienna. This includes a complete adaptation of various information materials to the new campaign.
The campaign starts mid October and includes TV, print, outdoor advertising and online.
Christian Schantl, Head of Communications and Marketing of Wiener Wohnen: “Social housing has a long tradition in Vienna. The constant modernization, alteration and development of our communication with our clients are as important to us as the positive anchoring of social housing throughout society. For this we have found the perfect partner in DEMNER, MERLICEK & BERGMANN.”