News//Budgets
New business. Merkur trusts DEMNER, MERLICEK & BERGMANN for redirection.
From now on Merkur has new ‘Friends’, as the agency DEMNER, MERLICEK & BERGMANN won the pitch for the grocery enterprise.
The repositioning covers numerous channels including TV, print, radio, leaflets and POS and should give the brand a new image.
Even in the Merkur grocery stores this new redirection will be noticeable.
Mag. Kerstin Neumayer, Managing Board: “Merkur has always stood for quality and indulgence, that will remain our focus in the future as well. We are delighted to have found DEMNER, MERLICEK & BERGMANN as the right partner for our new positioning and look forward to a successful collaboration.”