News//Budgets
SHALOM, DUDE!
Jewish Filmfestival Vienna with campaign by DEMNER, MERLICEK & BERGMANN.
The Jewish Filmfestival will be held for the 22nd time this year. This year’s campaign comes from DEMNER, MERLICEK &BERGMANN. Themed ‘Jewish film meets Viennese Originals’ the awareness wants to be raised that every film enthusiast is welcome – regardless of culture or religion.
The campaign presents itself as a colorful mix of styles including typical Viennese mannerism and the grand world of international film. The messages, such as ‘Shalom Oida’ can be seen and/or heard on cultural posters, online, radio, social media and at the POS on drink cups and popcorn bags. Furthermore, members of the film community have the opportunity to advertise for the festival themselves by wearing themed shirts and fabric bags of the festival.
Sarah Julia Stross, Art Director of the Jewish Filmfestival: ‘The success of recent years has shown that people are very keen on films outside the mainstream. With the Jewish Filmfestival we want to welcome just that. The somewhat provocative slogan by DEMNER, MERLICEK & BERGMANN amplifies the attention.’