News//Awards
Digital Creative Ranking: Highest ranked invent top ranking
As soon as word come out that DEMNER, MERLICEK & BERGMANN has scored the highest ranking the digital creative ranking – for the second time – the creative masterminds created an innovative ranking idea.
DEMNER, MERLICEK & BERGMANN placed an advertising message on the various websites of individual industry media, publishing the results of the ranking. That was done in an advertising form newly invented by the agency. The message ‘Always on Top’ was on the title of the website – meaning right on top in the browser bar. Freely adapted after Marshall McLuhan – the medium equals the message.